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Nissan Raises Awareness of Child Seat Safety


February 2007
 Filed under: AUTO SAFETY Car News | AUTO SAFETY Headlines
Nashville, TN (Feb. 15, 2007) – Nissan North America, Inc. (NNA) partnered with Thompson Lane Boys and Girls Club and Martha O’Bryan Center to offer free child passenger safety seat seminars to the Hispanic and African American communities, respectively. In support of National Highway Traffic Safety Administration’s (NHTSA) National Child Passenger Safety Week from February 11-17, 2007, the events were held on February 12 and 13.

According to the National Highway Traffic Safety administration, in the United States during 2004, 1,638 children ages 14 years and younger died as occupants in motor vehicle crashes, and approximately 214,000 were injured. Among Hispanics ages 1-18 and African Americans ages 3-13, automobile accidents are the leading cause of death.
Nissan’s Quest for Safety seminar is designed to educate parents and caregivers about child passenger safety. The seminars focused on Tennessee’s child passenger safety laws and provided caregivers with a hands-on demonstration on how to properly install child safety seats.
“There continues to be a disproportionate and alarming number of Hispanic and African American children in automobile accidents,” said Stephanie Valdez Streaty, senior manager, philanthropy and diversity communications at Nissan. “Safety is one of our highest priorities and we are happy to offer a seminar that may save a child’s life.” Nissan is an innovator and is driven by the desire to provide safer vehicles and driving experiences to its consumers and their loved ones worldwide.

About Quest for Safety

Established in 1998 by Nissan North America, Inc., the Quest for Safety program aims to help parents and caregivers provide the safest riding experience for their children. Quest for Safety is part of Nissan’s commitment to “Enriching People’s Lives” by helping to meet the needs of communities throughout the United States through philanthropic investments, corporate outreach sponsorships, in-kind donations and other charitable contributions. For more information on Nissan’s community relations efforts in the U.S., visit www.nissanusa.com.

About Nissan North America, Inc.

In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infiniti.com

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Source: Nissan North America, Inc.

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